Between 27 June to 2 July, SKEMA Executive, the executive training centre for SKEMA Business School, became the venue for two specialised training sessions on meeting planning, delivered in conjunction with MPI (Meeting Professionals International).

42 meeting planners, conference centre and convention bureau specialists gathered to work towards the CMM (Certification in Meeting Management) and the GCMBEII (Global Certificate in Meetings and Business Events II) qualifications, two widely recognised event industry certifications. The programmes were the first of a series to be delivered at SKEMA, one of MPI’s Global Training Centres.

The profile was truly varied and international. Trainees came from France, but also Italy, Spain, Germany, Poland, Belgium, the United Kingdom, Switzerland, the Netherlands, Russia and even from the United States. Corporate meeting planners from Schlumberger, Bayer Health Care and Amway among others worked alongside representatives from event organisers and Destination Management Companies, such as MCI, GL Events and Grass Roots, international associations, convention bureaux (Poland, Berlin, Florence, Manchester) and non-governmental organisations (Organization of American States).



Attendees learnt from experienced industry speakers who were flown in from the United States as well as from different European locations. Participants from both programmes were able to network during two evening social events, hosted by SKEMA Business School and the Radisson Blue hotel in Nice, respectively.

"As trainers, we were very impressed by our participants’ willingness to work so very hard. They were exceedingly disciplined but also happy to share experiences in class and build their professional network during break time", says Mady Keup, Accredited MPI Trainer and Course Director of the MSc in Events and Meetings Management at SKEMA Business School. “SKEMA is extremely happy to have been able to host these highly professional specialists in our Executive Centre.”



Editor’s note: photographs to be credited to TNOC www.tnoc.ch

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SKEMA Business School has the enormous pleasure to host Corbin Ball, internationally acclaimed speaker, author, columnist and consultant on the use of IT in meetings and business events onThursday 25th March 2010 at SKEMA Nice Sophia Antipolis from 18.30 to 20.30.

Invited by SKEMA professor Mady Keup, Director of the MSc programs in Events and Meetings Management and Strategic Tourism Management, Corbin will speak on “the latest trends in meetings technology”

Description of the event:

New web technology is changing the face of the events industry. Trends in social media, mobile technology and more will significantly impact planners, exhibitors, attendees and event marketers. This session will afford the opportunity to share successes using this technology.

Many examples and case studies will be presented and you will come away with new ideas to use for your events, if you are a meeting planner yourself, or with an insight into what clients may demand in terms of technology and connectivity from you, if you are a supplier to the industry.

Identify the major social media trends and their impact and promise to the events industry.

See how mobile technolog will transform meetings

Receive tech answers to questions you wanted to know but were afraid to ask.

Corbin will speak for around 45 minutes and will be happy to take questions at the end of his presentation. The presentation will be followed by an opportunity to network among participants and the event is expected to finish no later than 20.30.

You can find out more about Corbin on his website: www.corbinball.com

Register now by emailing i.ramsden@skema.edu

We look forward to seeing you at SKEMA Business School on Thursday 25th March.

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SKEMA MSc in Strategic Tourism Management is again ranked BEST tourism management program in France according to SMBG!
It ranks second overall behind IMHI-ESSEC for tourism and hospitality programs.

SMBG released the rankings on Feb 13 in Paris. Ranking criteria are (1) awareness of program among potential students and professionals; (2) average salary of graduates; and (3) students' satisfaction scores based on a representative sample of students.

Congratulations to the faculty, students, and industry partners who all contribute to the success of this program!

SKEMA has 15 programs this year that appear in the rankings (10 Master Spécialisés, 3 Master of Science, 2 MBA). Out of 15, 11 are in the top 5 of their respective categories:

• MS Audit, Contrôle de Gestion et Systèmes d'Information : 5th - 3*
• MS Analyse Financière Internationale : 6th - 4*
• MS Finance de Marchés, Innovations et Technologies : 3rd - 4*
• MS Ingénierie et Gestion Internationale de Patrimoine : 4th - 4*
• MS Gestion Fiscale de l'Entreprise : 7th - 3*
• MS Management Stratégique du Développement Durable : 2nd - 3*
• MS Intelligence Economique et Management des Connaissances : 2nd - 4*
• MS Marketing Management par la Qualité : 3rd - 3*
• MS Marketing Direct et Commerce Electronique : 4th - 3*
• MS Management de Projets et Programmes : 4th - 4*
• MSc Logistics, Supply Chain & Project Management : 9th - 3*
• MSc International Business : 5th - 3*
• MSc Strategic Tourism Management : 2nd - 4*
• MBA Full Time in Strategy, Programme and Project Management : 3rd - 3*
• MBA Part Time in Strategy, Programme and Project Management : 11th - 3*

SMBG released the rankings on Feb 13 in Paris. Ranking criteria are (1) awareness of program among potential students and professionals; (2) average salary of graduates; and (3) students' satisfaction scores based on a representative sample of students.

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A group of international tourism experts provide advice on the Dublin Institute of Technology ACHIEV Project. Frederic Dimanche from SKEMA Business School is one of those academics and industry representatives with a wide range of backgrounds and experiences in the tourism industry that contribute to the research project.

The Tourism Research Centre in the Dublin Institute of Technology (DIT) started a three-year pilot project, using its recently developed tourism destination management tool - the DIT-ACHIEV Model. The research is jointly funded by the Environmental Protection Agency (Irish government agency) and Fáilte Ireland (National tourism organization) under the National Development Plan (NDP). It is funded under the NDP's Science, Technology, Research & Innovation for the Environment (STRIVE) Programme 2007 - 2013.

The objective of the research project was to devise and apply a set of sustainable tourism indicators to any tourism destination in Ireland. The indicators were designed to facilitate government agencies and tourism business managers in making more informed decisions about the future development of tourism in a particular destination. Based on internationally recognised definitions of indicators, the project developed in a set of sustainable tourism indicators known as 'the DIT-ACHIEV Model of Sustainable Tourism Management'.

This model focuses on six 'fields of interests':

• Administration,
• Community,
• Heritage,
• Infrastructure,
• Enterprise,
• Visitor.

Each field of interest encompasses the three pillars of sustainability (environment, economy and society).

To read more about this innovative project, consult http://www.dit.ie/faculties/tourism/trc/achiev/achievmodel/

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SKEMA Business School and DuntonTinnus consulting are pleased to announce a partnership to produce cutting‐edge research and a first‐time, innovative business travel industry report. The partnership is supported by the Association of Corporate Travel Executives (ACTE) as education partner.

The partnership will empower business travel executives through industry knowledge and learning from the best in the industry to support smart and efficient decisions, and exploit the full potential of cost savings and process efficiencies.

Two students of the MSc Strategic Tourism Management and MSc in Events and Meeting Management will conduct the study under the direction of Frederic Dimanche, Professor at SKEMA Business School and Christine Dunton Tinnus, ACTE Regional Director in Europe. The study to be produced will be a guide to those who either buy or manage meetings, incentives, conferences or events (MICE) and/or business travel services in today's market focusing on merging both areas. Part of the research methodology will include 360 degree feedback surveys to assess the leadership and management strengths and weaknesses to improve performance, raise productivity, and reduce the costs of back‐office and shared services functions. The report will be released by fall 2010.

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Following the 2007 TTRA Europe Conference on Tourism, Mobility and Technology that took place in Nice, Frederic Dimanche and Dominique Jolly have edited two journal special issues.

The first was published in Technovation (29(9), 2009) and was titled Investing in technology for tourism activities: Perspectives and challenges. The second was recently published in Tourism Analysis (14(4), 2009): Tourism, mobility, and technology: Perspectives and challenges.

The Technovation article can be found here . The content of the Tourism Analysis special issue can be read on this document .

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Suite à une année 2009 difficile pour le tourisme et l'hôtellerie, vous vous demandez comment se présentent les prochains mois, quelles sont les tendances, les marchés qui promettent! La crise a modifié le secteur, à la fois offre et demande. Nouvelles stratégies de distribution, yield management, les sites web 2.0 tels que trip advisor . . . tout cela contribue au niveau visage de l'hôtellerie en France. Pour en savoir plus . . .

Deloitte Tourisme, Hôtellerie & Loisirs et le Centre de Management du Tourisme à SKEMA Business School vous invitent à la 11ème édition de l’observatoire sur les tendances de l’hôtellerie en France et sur la Côte d’Azur le Mardi 23 février 2010 à partir de 17h30 à SKEMA Business School.

Olivier Petit, Associé Deloitte (et diplômé SKEMA) donnera ainsi les résultats 2009 de cette étude tout en introduisant sur les perspectives 2010 du marché. La conférence se poursuivra avec une table ronde sur la thématique "Marque, réseau, capital humain : l’immatériel créateur de valeur" animée par Hugues Desgranges, Associé Deloitte (et diplômé SKEMA également) et avec la participation de Emmanuel Caux, Directeur Général du Pôle Hôtelier Lucien Barrière de Cannes, Laurent Greffeuille, Responsable Tourisme du Conseil régional PACA, et Dimitri Triadafillidis, Directeur Général de GL Events.

Vous pouvez vous inscrire en écrivant à a.gravoulet@skema.edu

http://tinyurl.com/y8l9bbo

L'article sur WebTimesMedia: http://www.webtimemedias.com/wtm_article54848.fr.htm

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CERAM Expert devient SKEMA Expert...

Vous pouvez désormais suivre nos actualités Twitter sur www.twitter.com/skemaexpert .

Les archives restent consultables sur www.twitter.com/ceramexpert

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Tel était le thème de la conférence, organisée par la Grande Traversée des Alpes (http://www.grande-traversee-alpes.com/) et le CRT Côte d'Azur (www.cotedazur-tourisme.com), qui s'est déroulée le 17 décembre à SKEMA Business School.

Suite à la projection du film "l'initiation" qui retrace le voyage itinérant de huit jeunes à travers les Alpes de Thonon à Menton, les représentants de la GTA ont présenté à la fois les expériences et bénéfices que peuvent rechercher les jeunes en montagne, et surtout les barrières, perçues ou réelles, qui les empêchent de découvrir ce milieu dificile, certes, mais si enrichissant.

De la conception de produit à la communication, en passant par la formation des professionnels, tout doit être repensé pour que la montagne gagne du crédit avec ce marché cible essentiel à son développement économique. C'est le défi qui est lancé à toute une filière de professionnels du tourisme et de la montagne.

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Le tourisme de montagne souffre-t-il d'un problème d'image avec les jeunes? Le CRT Riviera Côte d’Azur, avec la Grande Traversée des Alpes et SKEMA vous invite à un débat le 17/12/09 au SKEMA (Grand amphithéâtre).
La projection du film « L’initiation – une semaine dans les Alpes » sur le tourisme itinérant des jeunes en montagne sera suivie d'un débat sur le tourisme de montagne et les jeunes le 17 décembre 2009 de 9h30 à 12h30.

SKEMA Business School Nice - Sophia Antipolis
Grand Amphithéâtre

Consultez http://tinyurl.com/yd6lf22 pour vous inscrire

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